iComfort "Inception"
Always check our store for Special Princing or Promotions on iComfort products.
SET Prices icludes Mattress and Box Foundation

Queen SET...............$ 2199.00

King SET..................$ 2899.00


Twin XL MATT..........$ 1549.00
(for adjustable beds)
                                                                                          Our latest advancement in sleep technology.

Serta introduces iComfort® Directions™, a premium memory foam mattress line featuring our first
dual-action gel memory foam in a sleep system designed from the surface to the core for enhanced cooling
comfort and individualized body support. Serta’s new Cool Action™ Dual Effects™ material is the world’s first memory foam to combine both Serta’s original MicroSupport® gel and our breakthrough MicroCool+™ gel in a material with 25% more total gel than our original Cool Action™ gel memory foam. Plus, you can complete your iComfort Directions sleep system with the new Serta® Motion Custom™ Adjustable Foundation, the most advanced adjustable base you can buy today.